The March edition of Axis Magazine is out and available throughout the local Hertfordshire area and this month, Tom Bull takes a look at e-marketing in his Web Advice article.

When is the right time to market? What are the cost effective ways to promote your business? Should marketing and promotion be kept to a minimum in a time of recession?

Download your copy of the Web Advice: E-Marketing article (1.3MB) >

Along with Beaver Design’s recent work on rebuilding the Grassform website we were asked to follow this up with a new logo.

Their requirements were for a brand new logo of two or three colours, rectangular and to sit on pea green background (the colour of their machinery). It needed to be modern and memorable. Everything a logo should be!

After providing them with a dozen layouts we went through the ones they liked until, after some tweaking, we arrived at the final version. As well as being clearly visible on all of their machinery, the logo fits well in all the areas it appears, including their website and print.

Ericsson have recently commissioned Beaver Design to create a user-friendly calendar for their intranet. The calendar displays upcoming corporate events with the year broken down into sections, in the form of a pie graph.

Ericsson is a long-standing client of Beaver Solutions (sister company to Beaver Design) and we are proud to continue the relationship with web design.

A staff member using the calendar can highlight a month for a short bullet point breakdown, or select the month to see each day seperately. When a member of staff finds an event they are interested in, all they need to do is click a link which puts the event in their Outlook diary.

Events can be added direct from event management's Outlook system and managed on the calendar through a CMS system. This friendly, simple and unique calendar gives Ericsson another effective way to communicate with their staff.

Beaver Design has created a one page website for Grassform Ltd's Protection Mat products. The idea was to give the Protection Mats a space on the web that would provide visitors with all the information they needed, without having to go through the main Grassform site.

This small site solution was done by Beaver to give Grassform the ability to update the page and even duplicate it, should they wish to expand the new Ground Protection Mat site.

It also links back to the Grassform main site, but the specific Protection Mat site acts as to be found easily by search engines.

To view the one page site and find out more, please go to:

www.groundprotectionmats.co.uk

Beaver Design has finished work on another site for our client Rapier Group, who are the company responsible for managing the 1st Pan-Asian Computerised Tomographic Colonography Congress (it just rolls of the tongue!).

The website from Beaver gives attendees a place to register for the event and pay for their place. This system is controllable by Rapier Group via a custom built CMS system. As the conference date gets closer, prices for the tickets auatomatically increase, as pre-set by Rapier Group.

Delegates can log in and register their place, with the system remembering their details on return visits. The site is designed to provide delegates with all the detail they will need for this three day conference and since the event is being hosted in China, the site features both English and Chinese text. In addition, the site has an international payment system from World Pay, to allow payment from the multinational users.

To view the site and find out more, please go to:

www.ctcasia.org