the beaver blog/

A More Agile MACP

The Manipulation Association of Chartered Physiotherapists (MACP) recently had their informative website redesigned by Beaver Design. This impressive site is now a huge resource for physiotherapists, providing information about events, membership, funding and news.

There is a membership area of the site, but it is also a resource for non-members of MACP, with open information and stories from the industry, as well as an online system for course booking. The style was kept simple and professional, with clear menus for easy navigation around the site.

Content Management

Like many organisations, information needs to be kept up-to-date. While this may seem like a difficult task, by using a simple online tool the MACP can add, amend or remove information from their site. This means that the detail online is populated by the people who know and understand physiotherapy and is up-to-date.

With a clear and simple design, as well as flexible system for keeping it updated, we’re proud to have delivered this comprehensive website for the MACP. To find out more about the MACP or to view the website, please go to:

www.macpweb.org

Ginger Lillie launches online

As you may have read recently, Hertford-based fashion boutique Ginger Lillie has relaunched online! Beaver Design worked closely over the past few months with Alison Bates, owner of Ginger Lillie, to create this exciting new website.

The site is an online catalogue for Alison’s cutting-edge fashion boutique and features a full e-commerce system. The website also uses the very latest usual social bookmarking tools and blog, which are there to help visitors connect and refer their friends to the website.

The styling and design of the site is reflection of the artistic brand of Ginger Lillie and uses a simple layout to best showcase the fashion the boutique sells. In addition, this design is carried through to other services, such as Twitter.

“Beaver Design are great and have done a fantastic job of creating the boutique site for Ginger Lillie. It has all the features we wanted and with it now online, we’re looking forward to the future!” - Alison Bates, Ginger Lillie

A Thousand Words

The website is full of photos of Ginger Lillie’s wide range of products and these can all be managed, changed and kept up-to-date by Alison. On the website the photos are shown using a simple and intuitive preview tool, which means that customers can get a helpful close-up look at the clothing before adding to their basket (take a look >).

Ginger Lillie is a very visual website, so it was critical to have lots of quality pictures for people to browse through. The web is predominantly a visual experience so it’s important to make the most of that by showing off your products at their best.

To find out more and to view the site, please go to:
www.gingerlillie.co.uk

Ginger Lillie

Never skip a beat with the StageWorks website

We are proud to announce that the website for StageWorks Gear has now gone live:

www.stageworksgear.com

Earlier this year, Beaver Design worked closely with the new StageWorks company to develop their brand and unique identity. Entering a competitive market, StageWorks needed show the unique features of their products for studio and stage.

PRODUCTS

Beaver designed the packaging for the new StageWorks non-slip mat. Manufactured using a triple-layered technology, the non-slip mats are retailed in pairs inside an environmentally friendly cardboard envelope.

Using in-house photography, we created a simple but bold design to show the simplicity of the product. The packaging is designed not only to be eye-catching, but also to portray the products versatility compared to older solutions.

StageWorks website

WEB

A new website was designed to follow on from the established brand identity, using a stylish look with contrasting elements to create a bold impression.

The site is clear and organised simply, with lots of video, images and detail on the StageWorks products. It also features its own blog and links to various social media channels, which are updated by StageWorks.

Throughout the site, modern web standards are used to ensure it works efficiently with the current range of web browsers and computers people use, including SmartPhones and touch screen devices.

The StageWorks finished site is simple and clear, full of detail and imagery, and provides a substantial web presence for the new StageWorks company.

Keep an eye on the StageWorks website for future products and solutions for studio and stage!

The Gateway to Intelligent Recruitment

The Recruitment Gateway is a new website portal, which offers intelligent matching between IT candidates and recruiting managers. It is a concept which does more than simply host CVs – it provides a virtual recruitment consultant, allowing candidates to interact closer with recruiting managers and for positions to be better filled.

Beaver Design was contacted early on by Recruitment Gateway and worked closely with them to design the system which would manage the website.

HOW DOES IT WORK?

Candidates provide a breakdown of their key qualities and skills when they register. These details then create their ‘Recruitment Gateway Passport’, which then matches them to job positions. The job positions are created by the recruiting managers and using a series of intelligent algorithms, the candidates are ranked and matched.

WHAT DOES THIS MEAN?

For the candidates, once they’ve set up their Recruitment Gateway Passport, it is a one-click process to apply for jobs.

For the recruitment managers, it gives them a handful of suitable applicants rather than having to sort through hundreds of applicants from other sites. It also uses the intelligent matching to show how suitable a candidate is, based on their skills and the required skills of the position.

“For Recruitment Gateway, we needed not only good designs, but a company who had the technical knowledge to build the intelligent matching required for our web business. We’re happy to say the Beaver team delivered a fantastic site, fully meeting our requirements. It’s working very well and we’re looking forward to the future.” - Recruitment Gateway

From the original idea, to the finished site, Beaver Design worked closely with Recruitment Gateway to deliver something unique, functional and most of all, useful. The website is clean and simple, providing a new valuable resource for job seekers and recruitment managers.

For more information and to view the site, please go to:
www.recruitmentgateway.co.uk

Grassroots Endowment for Aspiring Musicians

Beaver Design has just completed the website for the new Matt Scales Music Fund. The website was designed and developed in-house at Beaver as a way to provide information about the fund and ways to donate.

It uses a simple design, with images, videos and links to the related activities of the MSMF.

About the MSMF

Matt Scales had a huge talent for writing lyrics and songs; he had a way of making people laugh, gave his attention to all those he met and made a huge impact on the many who adored him. The talent, ambition and courage he showed, left an everlasting impression and impact on the many hundreds of people he met in his life.

For all of Matt’s traits and the impressions he made and for the many friends and fans he had, this Music Fund has been set up in his memory. This fund will provide rehearsal space and studio recording time for young bands who would otherwise struggle to fulfil their potential.

For more information and the latest news about the Matt Scales Music Fund, please go to:
www.mattscalesmusicfund.co.uk