news blog/

Disney designs for digital signs

Every week, new movies are released and shown throughout the country’s cinemas. This means that each week, new posters are needed to promote the current and upcoming movie releases. For Showcase Cinemas, this means digital posters – since throughout their Bristol, Leicester, Derby and Nottingham venues, they are using a complete digital signage system provided by Beaver Group.

The Beaver Group provide weekly designs and content for Showcase’s upcoming movies. The artwork comes direct from the movie distributors to Beaver Group, where we edit, animate and create the digital signage posters for the cinema.

Because the physical space a digital signage screen takes up can be reused again and again, more than just one poster can be shown on the same screen. This means that Beaver create the posters for smaller movies, as well as the big films from Paramount, 20th Century Fox, Disney and others.

For more information about the award-winning work for Showcase Cinemas, take a look at the case-study page >

Salvation through digital menus

As part of the ongoing service we provide for Showcase Cinemas, the Beaver Group, designs new promotions for the concession stand menu boards to tie in with current movie releases. Recently, this has been in the form of a number of pieces for promotional content to tie in with the releases of Terminator Salvation and the Ron Howard thriller, Angels & Demons.

Along with all design services we provide (graphic, web & digital signage), the content design for promotions on digital menu boards is a specialist service which the Beaver Group provides.

For more information on our award-winning work with Showcase Cinemas, take a look at this case-study page >

Project update: Content creation for Showcase Cinemas

Since the first Showcase Cinema de Lux site was completed in Derby last May, Beaver has continued providing content design and support services to this award winning project.*

Each week, new movie posters and promotions are created and published in the three Showcase Cinema de Lux venues. Using digital signage instead of traditional print allows the spillway signage to use subtle animations to draw peoples attention as they move around the cinema. Beaver provides these content creation services in-house, along with all the technical support.

For more detail on the content services provided by Beaver to Showcase Cinemas, take a look at the content article by Digital Signage Universe >

*For more information on the award winning Showcase Cinemas project as a whole, take a look at our case-study page >