‘Invest in Stevenage’ is a project from the Stevenage Borough Council to promote the area as a thriving and dynamic town, full of potential. Its goal is to encourage new business and inward investment to help raise the profile of the town. The new website is a key part of this project, showcasing the best of Stevenage’s possibilities with a clean, stylish and colourful design.

Beaver Design was contacted directly by Stevenage Borough Council, with a clear brief to design the branding and website for this project. After a thorough design process, the final artwork was agreed and the website was developed. Content for the website and targeted messages was developed by Paul Maguire (Magnite PR). 

FRIENDLY AND INFORMAL

The visual elements for the branding and website were kept personal, with lots of pictures and simple menus. The goal was to steer clear of being too rigid or corporate, using speech bubbles and colourful pages with imagery wherever possible. As a main entry point for encouraging inward investment, the website needed to convey key messages, whilst showing the enthusiasm and strong potential of Stevenage. 

To take a look and find out more about the ‘Invest in Stevenage’ project from Stevenage Borough Council, please take a look at:

www.investinstevenage.co.uk