the beaver blog/

‘Invest in Stevenage’ is a project from the Stevenage Borough Council to promote the area as a thriving and dynamic town, full of potential. Its goal is to encourage new business and inward investment to help raise the profile of the town. The new website is a key part of this project, showcasing the best of Stevenage’s possibilities with a clean, stylish and colourful design.
Beaver Design was contacted directly by Stevenage Borough Council, with a clear brief to design the branding and website for this project. After a thorough design process, the final artwork was agreed and the website was developed. Content for the website and targeted messages was developed by Paul Maguire (Magnite PR).
FRIENDLY AND INFORMAL
The visual elements for the branding and website were kept personal, with lots of pictures and simple menus. The goal was to steer clear of being too rigid or corporate, using speech bubbles and colourful pages with imagery wherever possible. As a main entry point for encouraging inward investment, the website needed to convey key messages, whilst showing the enthusiasm and strong potential of Stevenage.
To take a look and find out more about the ‘Invest in Stevenage’ project from Stevenage Borough Council, please take a look at:

DAS Business Furniture provides custom-made, marketing leading, specialised desks for trading and control rooms. Online, the DAS website is a portal to their brand and a showcase for excellence in desk solutions.
A sleek design supported by strong imagery and clean lines gives the stylish website a professional and contemporary look. Paying close attention to the balance and layout of the site, Beaver made sure that each page was not over-burdened with text or imagery, emphasising the polished style of the site.
The result is a site which reflects the DAS brand and promotes what they do with a quality web experience.
"Beaver listened closely to our requirements and helped keep the process very simple. The new site is exceptional, we have had nothing but positive feedback and would like to thank everyone at Beaver for all their hard work."
Alex Rowell, DAS Business Furniture
For more information, please give us a call on 0845 355 255, or take a look at the site at:
www.dasbusinessfurniture.com



On the corner of St Andrew Street in Hertford sits a luxurious boutique, full of quality fashion, delicate delights and gifts. The Women’s Society Boutique is a stylish and elegant place to shop for dresses, shoes, handbags and everything else a glamorous girl might want.
Online, the Women’s Society Boutique’s website is a reflection of this luxurious style, featuring elegant pages full of choice and beautiful clothes.
Celebrating the launch of this online fashion store, the Women’s Society Boutique is offering an online discount of 15% for all transactions up to 17th April 2011. Just use the promotional code: ANDREW1
To view the site and use the code, please go to: www.womens-society.co.uk

The new Andrew Murray Music website, designed by Beaver Design, is a sleek and stylish presence on the web for Andrew and his professional production services. Using contemporary web design techniques, which work on mobile browsers such as the iPad and SmartPhones, the website is home to information, photos and music from Andrew Murray.
Music To Your Ears
Unlike many similar music based websites, the Andrew Murray Music website can play music for the visitors regardless of what browser or device they are using. For an increasingly mobile web, this kind of functionality is becoming more useful for people on the move.
In addition, Andrew Murray’s social media tools, such as Twitter, have been integrated into the site, helping to keep it current and personal.
The finished website is simple, stylish and gives Andrew Murray Music a contemporary presence on the web. To view the website and find out more information about Andrew Murray Music, please go to:

As you may have read recently, Hertford-based fashion boutique Ginger Lillie has relaunched online! Beaver Design worked closely over the past few months with Alison Bates, owner of Ginger Lillie, to create this exciting new website.
The site is an online catalogue for Alison’s cutting-edge fashion boutique and features a full e-commerce system. The website also uses the very latest usual social bookmarking tools and blog, which are there to help visitors connect and refer their friends to the website.
The styling and design of the site is reflection of the artistic brand of Ginger Lillie and uses a simple layout to best showcase the fashion the boutique sells. In addition, this design is carried through to other services, such as Twitter.
“Beaver Design are great and have done a fantastic job of creating the boutique site for Ginger Lillie. It has all the features we wanted and with it now online, we’re looking forward to the future!” - Alison Bates, Ginger Lillie
A Thousand Words
The website is full of photos of Ginger Lillie’s wide range of products and these can all be managed, changed and kept up-to-date by Alison. On the website the photos are shown using a simple and intuitive preview tool, which means that customers can get a helpful close-up look at the clothing before adding to their basket (take a look >).
Ginger Lillie is a very visual website, so it was critical to have lots of quality pictures for people to browse through. The web is predominantly a visual experience so it’s important to make the most of that by showing off your products at their best.
To find out more and to view the site, please go to:
www.gingerlillie.co.uk

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