A new website for the office interior specialists One Workplayce has recently gone live giving them a strong and stylish presence on the web. One Workplayce (work-PLAY-ce) specialise in creating well designed and functional office spaces, with the motto “Where an office is more than just four walls”.

Beaver Design created the website based on strong and clear brand guidelines. The new site provides One Workplayce a distinct web presence and company portfolio for customers to find out about them and what they do. Clean and stylish imagery, with well designed and subtle hightlights make this site functional and memorable.

For more information about One Workplayce and to view the website, please go to:
www.oneworkplayce.com

This month, we looked at how important it is to recognise and use your brand when creating a web presence.

Download your copy of our article from Axis Magazine (1MB) >

A website should be an extension of your brand, not a separate part of it. It should fit with your other company material and create a complete picture for your customers and prospects.

A logo and a slogan are usually a good way to encapsulate a company and what they stand for. From there you should think about the design of the brand; what are you trying to say? Your company isn’t just a purveyor of goods and services. You are different from the competition and you should make that distinction clear.

Where is the brand?

The brand is an intangible thing and exists in the minds of your customers. How it gets into their mind is through your marketing material and website. This means your brand can be seen in your business cards, brochures, letterhead paper, website, posters and so on. Your marketing material and website isn’t just trying to sell, it’s got to build the brand.

South Eastern Electrical saw the need to have a solid brand identity and called on us to design logos, brochures and a website for them. Take a look at our short case-study on South Eastern Electrical >

What can a brand do?

A strong brand adds value to what you sell. It’s doubtful that Nike trainers really cost £100 to make. Nike can charge that price in part because of the brand they have. People are willing to pay more for a brand.

Successful and established brands also have the flexibility to engage with their audience in different ways. Masterfoods renamed their Mars bars to “Believe” for a few months during the 2006 World Cup. They could do this because the Mars brand is so established, that even with a new name the product was easily recognised.

With a solid and well designed brand, you can give all your marketing a unified, complimentary and memorable identity.

View more of our articles for Axis Magazine >

The print services company - Lefa Print – came to Beaver Design to rebuild and redesign their website. Lefa Print had new corporate branding, logos and imagery which they wanted to reflect with their online presence.

Beaver made a portfolio style website, giving Lefa Print a strong web presence for reaching new more customers. A good web presence is a necessity for all businesses and Lefa Print saw the value in making sure theirs was doing the most for them.

Have you read our article on getting a good Web Presence for your business?

View the articles from Axis Magazine >

For more information and to view the website, please go to:
www.lefaprint.co.uk

In the last few weeks we have produced concept stimulus for a number of major global brands to be used in their market research. Beaver Design often takes part in this type of conceptual design, helping major brands to create products which end up on the retailer shelves. Due to the confidential nature of this type of work, we are never able to go into any detail on what the products are or who they are for.

Recently, over 20 conceptual pieces were created to be used in market research. This takes the form of low-resolution images for online adult testing and high-resolution printed concept boards for facet-to-face child testing.

Through conceptual work such as this and our longstanding on-going relationships with our clients, Beaver Design has contributed to the brands and identities of many familiar products in the home.

Beaver Design has finished work rebuilding the Grassform website, incorporating current design methods and SEO.

Grassform wanted to keep the design and style of the website, but update the code used to build it to incorporate current design methods, W3C standards and search engine optimisation. The old Grassform site was built using old methods, which are not search engine friendly and not seen as keeping with the W3C standards of practice.

Beaver Design took the original site and exchanged old methods with newer ones. We were also able to include Grassform's new logo (designed by Beaver) to give their brand a unified look. The finished site essentially looks the same, but will now be easier for search engines to index and for future revisions in the website code.

For more information, take a look at the Grassform website >