This month, we looked at how important it is to recognise and use your brand when creating a web presence.

Download your copy of our article from Axis Magazine (1MB) >

A website should be an extension of your brand, not a separate part of it. It should fit with your other company material and create a complete picture for your customers and prospects.

A logo and a slogan are usually a good way to encapsulate a company and what they stand for. From there you should think about the design of the brand; what are you trying to say? Your company isn’t just a purveyor of goods and services. You are different from the competition and you should make that distinction clear.

Where is the brand?

The brand is an intangible thing and exists in the minds of your customers. How it gets into their mind is through your marketing material and website. This means your brand can be seen in your business cards, brochures, letterhead paper, website, posters and so on. Your marketing material and website isn’t just trying to sell, it’s got to build the brand.

South Eastern Electrical saw the need to have a solid brand identity and called on us to design logos, brochures and a website for them. Take a look at our short case-study on South Eastern Electrical >

What can a brand do?

A strong brand adds value to what you sell. It’s doubtful that Nike trainers really cost £100 to make. Nike can charge that price in part because of the brand they have. People are willing to pay more for a brand.

Successful and established brands also have the flexibility to engage with their audience in different ways. Masterfoods renamed their Mars bars to “Believe” for a few months during the 2006 World Cup. They could do this because the Mars brand is so established, that even with a new name the product was easily recognised.

With a solid and well designed brand, you can give all your marketing a unified, complimentary and memorable identity.

View more of our articles for Axis Magazine >

Every week, new movies are released and shown throughout the country’s cinemas. This means that each week, new posters are needed to promote the current and upcoming movie releases. For Showcase Cinemas, this means digital posters – since throughout their Bristol, Leicester, Derby and Nottingham venues, they are using a complete digital signage system provided by Beaver Group.

The Beaver Group provide weekly designs and content for Showcase’s upcoming movies. The artwork comes direct from the movie distributors to Beaver Group, where we edit, animate and create the digital signage posters for the cinema.

Because the physical space a digital signage screen takes up can be reused again and again, more than just one poster can be shown on the same screen. This means that Beaver create the posters for smaller movies, as well as the big films from Paramount, 20th Century Fox, Disney and others.

For more information about the award-winning work for Showcase Cinemas, take a look at the case-study page >

If you work in the Hertfordshire area, then there's one event you don't want to miss. It's the Hertfordshire Business Independent, Business Expo. Here you'll be able to meet local businesses, see new products and innovations, as well as talk to people about your own needs.

Beaver Design will be there again this year giving visitors an opportunity to see our work and talk to us about what we can do for you.

It's being held at the Galleria, Hatfield on the 24th June 2009 and doors open at 10:00am. It's really not an event you want to miss, so come on down and we'll see you there!

As part of the ongoing service we provide for Showcase Cinemas, the Beaver Group, designs new promotions for the concession stand menu boards to tie in with current movie releases. Recently, this has been in the form of a number of pieces for promotional content to tie in with the releases of Terminator Salvation and the Ron Howard thriller, Angels & Demons.

Along with all design services we provide (graphic, web & digital signage), the content design for promotions on digital menu boards is a specialist service which the Beaver Group provides.

For more information on our award-winning work with Showcase Cinemas, take a look at this case-study page >

With a variety of in-house skills and experience, we are looking for people who will fit our friendly and dedicated team.

Web Developer >

We are looking for a dynamic and conscientious web developer to join our fast growing and diverse design and digital signage company. The team is currently working with a wide range of major blue chip companies, medium sized enterprises and local companies. We are about to expand into a custom equipped design studio next door to our current offices, to increase our ability to service our existing and new customers.

Please see the link below for more information:
www.beaver-group.com/vacancies/