the beaver blog/
Beaver Design has provided not only the design of the new MKB International website, but with the creation of a new visual identity for this international company.
The site has been designed to convey a strong visual image to create an accessible, memorable and unique interface for MKB’s customers. The use of striking imagery and flash animation gives the site an extra dynamic and depth. This increases the strength of the design and its reflection upon the company.
A minimal, technical and contrasting colour palette was utilised to create easily identifiable areas with a clear hierarchy to present a welcoming site that users can identify with.
The Logo has been designed to give MKB International a strong and recognisable corporate identity. We didn’t wish to create a logo that was too specific, instead opting for an abstract iconic image. The logo was created to evoke ideas of space, networking, movement and technical competence.
The typeface has been chosen to reiterate the technical aspect of the company. In addition, it conveys an idea modernity and stability but also pronounces stature and timelessness.
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