news blog/

A Single Source for Cinema City

Beaver Solutions (part of Beaver Group) has recently finished a project for Cinema City International, delivering a complete and single-sourced digital menu board and print design service. Beaver Solutions is uniquely placed to provide quality digital menu board content development and traditional print designs, from one agency.

With this exciting project we are providing content to six countries throughout Europe and Israel, improving the promotion of Cinema City’s concessions, increasing sales and saving money on wastage. The digital and print menus work in harmony with a coherent design throughout, promotions are quicker and prices can be changed whenever needed.

UNIFIED DESIGN, FROM ONE AGENCY

Beaver have over 30 years experience in print design and 15 years developing digital signage content. Cinema City also benefitted from the specific menu board expertise of sister company, Signature Digital Menus.

Beaver shot specific high definition video content for use on the digital menu boards, and developed a stylish and elegant design which communicates the concessions available in each of the cinemas located in Poland, Hungary, Czech Republic, Romania, Bulgaria, in the local languages. Where changes are required, these can be implemented throughout their signage (both print and digital). The solution was quick and dynamic, due in no small part to the fact that the print and digital teams work from the same offices.

Cinema City Content Design

"The content and video production by Beaver is excellent. We’ve had a lot of good feedback from our customers and we're noticing a significant uplift in sales. Beaver has really made a difference."

Alon Zohar, Food and Beverages Director, Cinema City International NV

FUTURE

Ongoing price changes and additional items are also being managed by Beaver Solutions, continuing to deliver increased sales and reduced costs.

Cinema City International is the largest operator of multiplex cinemas in Central Europe, Eastern Europe and Israel, with more than 70 multiplex cinemas in six countries. In the next 6-12 months, there are plans to roll out the new designs to additional countries, including Israel.

Delivering quality design services, Beaver Solutions are pretty pumped* to be providing Cinema City International with unified digital signage and print content throughout their cinemas.
For more information about the content design for digital signage and print from Beaver Solutions, please call +44 845 355 2555.

global representation

Our long term client, Cereal Partners Worldwide (CPW) recently asked us to provide a set of table-top flags for their head office in Switzerland. These flags are used to represent the 18 countries in which CPW operates, as well as a custom flag just for CPW.

Beaver Design designed the artwork for the custom CPW flag, as well as the overall finished products for CPW, and they are now in place in Switzerland for visitors, conferences and meetings.

New brand gets a new logo

Beaver Design has recently designed a new logo for a new local brand. Following on from refreshing the existing logos and stationery for local music management company Insomnia Music, they recently asked us to design a logo for their new brand - StageWorks.

StageWorks produces and markets various items for rock musicians and bands, tying in to the services provided by Insomnia Music.

If you need a new brand identity or just a new logo, then why not give us a call and see what we can do for you.

For more information about Insomnia Music, please go to:
www.insomniamusic.co.uk

Beaver help with Ericsson strategy

Beaver Design have produced themed DVD artwork and supporting posters as part of Ericsson's corporate '2012 Strategy' campaign.

We were provided with content from the DVD, and using this we produced the design and artwork for the DVD disc, the case inlay and an eight page booklet. All the printed materials and themed DVDs have now been delivered to Ericsson, to be used in their forthcoming strategy. We also provided six different posters ranging in size from A4-A0, to be used alongside the DVD on a regional promotional tour.

The future of the web

This month our article in Axis Magazine looked at the future of the web and a little bit about where it all started.

Download your copy of our July article from Axis Magazine (1MB) >

The web is constantly evolving. New technology and innovation does not come in generations, it comes as a continual drip over time. To keep ahead of the game, companies, organisations and individuals need to continually re-evaluate their web presence and update things accordingly. Just because you have a good web presence now, doesn't mean your web presence is sorted forever.

Key to success in the changing world and on the web is to watch how your customers interact with you and adapt as their needs change.

What are you talking about?

Here are some explanations of different terms and the sources which are referred to in the article:

Facebook: Statistics on the usage of Facebook >
Google Maps: Content is being added by everyday people >
YouTube: This broadcasting is even being used by the government >
Mozilla Foundation: See the quote in the article? Find out who they are >

‘RSS’: what it means and how it is used by the BBC >
Semantic Web: What is this? Watch a intro video to this concept >
Linked Data: Video of Tim Berners-Lee on his idea for ‘Linked Data’ >
Cloud Computing: Watch this very brief overview on the concept >

Predicting the future...

Here are a couple of articles which are well worth a read if you are interested in more information about the (possible) future of the web:

Sir Tim Berners-Lee: “the future web will rock the boat" >
Gordon Brown: "The internet is as vital as water" >
iPhone 3G S: A new mobile phone which is taking full of advantage of the web >